6 July Event Trends That Are Stealing the Show
Event trends are sizzling this summer.
Whether you're planning a client experience, team celebration, or mid-year brand activation, July is full of fresh ways to connect, impress, and actually get people excited to show up. Let’s dive into 6 event trends we’re seeing this season (and yes, we’re obsessed).
🍋 Citrus-Forward Cocktails
Crisp, refreshing, and highly Instagrammable—citrus is taking over summer bar menus. Blood orange, grapefruit, and yuzu are popping up in signature cocktails at corporate mixers and networking hours making this a top event trend.
Why it works: It feels elevated but not too heavy for warm-weather sipping.
LMH Tip: Add a branded garnish or custom stir stick for extra flair.
73% of eventgoers say signature cocktails create a more memorable experience. (EventMB)
Curated Welcome Kits 📦
Say goodbye to generic swag bags. Personalized, high-quality gifting is now a must and a popular event trend. Think engraved bottles, custom snacks, and branded cards delivered to remote or in-person attendees.
Why it works: It creates a VIP feel and boosts engagement before the event even starts.
LMH Tip: Pair the gift with a QR code to the agenda or digital event hub.
Personalized gifts increase follow-up engagement by 35%. (Incentive Research Foundation)
🌅 Golden Hour Networking
Who says events have to start at 9am? Evening events that kick off at golden hour are on the rise—especially on rooftops, patios, or chic indoor-outdoor venues.
Why it works: Better lighting, cooler temps, and a more relaxed atmosphere.
LMH Tip: Pair with a casual wine or whiskey tasting to spark connection.
Evening events see 21% higher satisfaction ratings. (PCMA)
Wellness Breaks 🧘
Yes, even corporate event trends are making space for breathing room. Short wellness breaks like recharging stations, guided meditation, or matcha tastings are showing up between sessions.
See it in action: We created a Wellness Lounge for Holland & Knight featuring a mindful recharge zone between sessions.
89% of professionals say wellness elements positively impact their event experience. (Cvent)
🍽️ Interactive Food Stations
Forget the pre-set plated lunch—interactive food stations are one of the top event trends this summer. From Mediterranean mezze bars to DIY poke bowls, guests love a little customization.
Why it works: It gets people moving, talking, and posting.
LMH Tip: Use food stations as mini networking hubs.
Interactive elements increase social sharing 2x. (Social Tables)
Branded Moments ✨
It’s the little things—custom cocktail napkins, neon signs, branded photo ops—that are driving some of the biggest trends this summer. These subtle brand touches make experiences feel intentional, elevated, and unforgettable.
Why it works: They’re simple to execute and highly shareable.
See it in action: Check out this recent event with HPE where we set up a custom branded cowboy hat station —a huge hit!
User-generated content drives 68% more brand trust. (Sprout Social)
