Blazers + Beverages with Sales Assembly x Hockeystack
“What we pulled off to the standard we did, in the time we had, was miraculous – and testament to a great team and incredible support function that is LMH!”
Sales Assembly
Budget
15k
Headcount
25
Industry
B2B Sales Enablement
Matt Green
Sales Assembly
Christina Lynch
LMH Team Lead
Reimagining Executive Networking
Sales Assembly and HockeyStack wanted to move beyond the traditional executive dinner and create an experience their guests would genuinely remember. LMH Experiences helped bring that vision to life with a private custom blazer event at the Indochino showroom in Chicago.
The evening brought together 20 CROs, CMOs, CCOs, and VPs of Sales for a relaxed, highly personalized experience centered around great style, authentic conversation, and meaningful relationship-building.
Beyond the Traditional Executive Dinner
Rather than gathering guests around another private dining room table, the experience gave attendees something interactive to enjoy together—and a premium gift they could continue enjoying long after the event.
Guests explored fabrics, compared peak and notch lapels, selected personalized design details, and chose custom monograms for the inside of their blazers. Each attendee also received a professional fitting to ensure their finished piece was made specifically for them.
The experience naturally encouraged conversation without relying on a formal agenda or forced discussion topics. Guests were able to connect, laugh, share opinions, and get to know one another in a completely different environment.
A Fully Personalized Experience
Throughout the evening, each guest had the opportunity to:
Receive a professional measurement and fitting
Explore premium fabrics, colors, and patterns
Choose their preferred lapel and design details
Add a personalized interior monogram
Design a one-of-a-kind custom blazer
Have the finished blazer delivered directly to their home
Bringing the Event to Life
LMH Experiences partnered with Sales Assembly, HockeyStack, and Indochino to coordinate the showroom takeover and manage the details behind the guest experience.
From early planning and vendor coordination to attendee gifting and onsite execution, every element was designed to feel elevated, seamless, and refreshingly different from a standard corporate networking event.
The Result
The custom blazer experience set a new bar for Sales Assembly and HockeyStack’s 2026 executive event series.
More importantly, guests were fully engaged and genuinely having fun. Instead of spending the evening working through a formal business agenda, attendees connected over fabrics, personal style, and the excitement of creating something uniquely their own.
The result was a memorable evening that strengthened relationships, delivered meaningful value to every attendee, and proved that the most effective networking experiences often happen when you give people something better to talk about.
