Smashburgers with Chainguard
Chainguard
Budget
30k
Headcount
150
Industry
Cybersecurity
Chainguard
Client
Christina Lynch
LMH Team Lead
Bringing Prospects Together Through a Virtual Smashburger Experience
A hands-on culinary event designed to engage across the country
Chainguard wanted to create an experience that stepped outside the ordinary and gave prospects a meaningful way to connect—no matter where they were located.
LMH Experiences brought that vision to life through an interactive virtual smashburger-making event. Guests joined LMH’s Ian Tyson for a live, step-by-step cooking tutorial, preparing their own restaurant-worthy smashburgers and fries in real time using ingredients and custom tools delivered directly to their homes.
More Than a Traditional Virtual Event
Rather than asking attendees to simply watch another presentation, this experience invited them to roll up their sleeves and participate.
Ian guided guests through the entire process firsthand, sharing techniques for achieving the perfect burger crust, assembling each component, and bringing the full meal together. The hands-on format created a relaxed environment where prospects could learn something new, enjoy a memorable evening, and connect with Chainguard from wherever they were located.
Curated Gifting Delivered to Every Guest
Each attendee received a thoughtfully curated smashburger kit containing everything needed to follow along during the event, including:
Burger Patties | Onion Buns | Gruyere Cheese | Signature Burger Sauce| Pickled Cucumbers
Pickled Jalapeños | Pickled Red Onions | French Fries | A Custom-Branded Spatula
A Custom-Branded Spatula | A Custom-Branded Apron | A Custom-Branded Meat Press
The branded cooking tools extended the experience beyond the event itself, giving each guest practical keepsakes they could continue using at home.
Full-Service Planning and Fulfillment
LMH Experiences managed the experience from initial planning through final delivery, ensuring every attendee received a polished and consistent experience.
Our scope included:
Developing the overall event concept and guest experience
Curating the ingredients, cooking tools, and branded gifting
Coordinating custom branding and production
Building and managing the attendee address-collection process
Overseeing kit assembly, packing, and nationwide delivery
Managing vendor communication and fulfillment logistics
Coordinating with Ian Tyson on the live event format and tutorial
Supporting the virtual event from planning through execution
The Result
The virtual smashburger experience gave Chainguard an engaging way to reach prospects across the country while still creating the energy and connection of an in-person gathering.
By combining live instruction, premium ingredients, custom gifting, and seamless nationwide delivery, LMH Experiences transformed a virtual event into a true hands-on experience. Guests did not simply tune in—they cooked, participated, connected, and shared a special evening together from their own kitchens.
The result was a memorable brand experience that proved distance does not have to limit connection.
